About Us

Simply put, our mission is to create high quality fly fishing reels at price points that are accessible to everyone.

Because our company is small and our product line is extremely
focused, we are able to offer our customers a unique experience that large retailers just cannot provide. Our fly reels combine innovative technology with bold design aesthetics to create high-functioning tools to enhance your fishing experience at an unbeatable value.

Founded by a life-long fisherman with a 30+ year engineering career, Joe set out to create better fly fishing reels. Larger retailors dominated the market space but their prices didn’t seem to match up with the quality, performance or customer service.

At Qualifly, Joe is able to engineer fly fishing reels that stands out from the rest. He will also be the one answering your product questions, packing up your orders and enthusiastically listening to your fishing stories as you embark on your own adventures with a Qualifly Reel.